Skip to Content
prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and strategic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to navigate past their educational struggles successfully. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development HoustoniOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves, and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touchscreen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do the math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App StoreGoogle Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays, and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and homeowners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful API. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with the design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



Filter work
Ashford Communities Ashford Communities 5548902132208 CanCare CanCare 5537657906608 LOWO - Service when you need it. LOWO - Service when you need it. 5514431394208 Colorado Brick Colorado Brick 5488336571008 Sun & Ski | Sun Lookbook Sun & Ski | Sun Lookbook 5481753661408 LYNX FBO NETWORK (BRANDING) LYNX FBO NETWORK (BRANDING) 5479004629408 John Moore Services (TV) John Moore Services (TV) 5478948757408 LOWO - Service when you need it. LOWO - Service when you need it. 5458132783408 The Sterling Group The Sterling Group 5456222918608 Camp Ozark v2 Camp Ozark v2 5391291824608 University of Texas (Office of Development) University of Texas (Office of Development) 5391205403008 Lynx Map Lynx Map 5372521640608 FITNAV FITNAV 5372520783808 LYNX F.B.O. LYNX F.B.O. 5349332348608 VaryActive (Promo) VaryActive (Promo) 5332426028608 Say Hello To Celeo Say Hello To Celeo 5327759733808 The Stopic The Stopic 5312163126208 Sun & Ski (Branding) Sun & Ski (Branding) 5311249669408 Living Water Annual Review Living Water Annual Review 5307300059008 Carin Smith UI/UX (AR) Carin Smith UI/UX (AR) 5302554715408 Sun & Ski Sun & Ski 5298238315408 VaryActive VaryActive 5296052460208 Sun & Ski Summer TV Sun & Ski Summer TV 5296019077408 Bid Fish Bid Fish 5293938551008 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5292083301808 The Battleship of Texas The Battleship of Texas 5291797958608 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288596244608 Safoco Technologies Safoco Technologies 5288318655808 Detoto Law Firm Detoto Law Firm 5283723396208 Celeo Celeo 5283721855408 Celeo Celeo 5283716703808 Westlake Chemical Westlake Chemical 5282466845008 Wabash Feed Wabash Feed 5274081289408 HayMap HayMap 5273540688208 Sun & Ski (Running) Sun & Ski (Running) 5269622804608 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269622804608 VaryActive (Branding) VaryActive (Branding) 5254933289008 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237283270208 WestTen WestTen 5236294951408 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235399959008 VaryActive VaryActive 5224268273008 North American Pipe North American Pipe 5206573862608 Evolve Capital Website Evolve Capital Website 5206535040208 New Vision Africa New Vision Africa 5187501516208 University of Texas School of Dentistry University of Texas School of Dentistry 5187493722208 Children's Leraning Institute Children's Leraning Institute 5181594182608 San Jacinto College (website) San Jacinto College (website) 5178462251008 Ignore No More! Locate Ignore No More! Locate 5174769245008 Real Faith for Real Living Real Faith for Real Living 5146486532608 A La Mode A La Mode 5141818455808 Axalta Powder Coatings Axalta Powder Coatings 5141817347008 Ozark Life Ozark Life 5129078009008 Family Houston Family Houston 5108867695408 No2fyme No2fyme 5098223111008 Just Booster Just Booster 5098220389408 Reading Bandit Reading Bandit 5098218985408 Noted Noted 5089897419808 Diversicons Diversicons 5079247388608 Ignore No More Ignore No More 5070857747008 Smith Fork Ranch Smith Fork Ranch 5028304555408 Texas A&M University Galveston Texas A&M University Galveston 5018592511408 Axalta Axalta 5012099551408 Detach Detach 4996234063408 Pinots Pallet Pinots Pallet 4996229059408 UTMB Campus Navigator UTMB Campus Navigator 4967922572608 Open Meeting Room Open Meeting Room 4967915379808 Westlake Chemical Westlake Chemical 4951108452208 Smart Link Remote Smart Link Remote 4944116499808 Ten Days Ten Days 4907089797808 Jersey Village Church Jersey Village Church 4907086680208 Speedrank Mobile Speedrank Mobile 4906789511008 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905845375008 For Houston's Kids For Houston's Kids 4896611724208 Opus Homes (iPlans) Opus Homes (iPlans) 4888127111008 Weathermatic Weathermatic 4869286194208 Parkside Capital Parkside Capital 4845149767408 Arena Energy Arena Energy 4840077824608 Stage Coach Inn Stage Coach Inn 4839512696608 PreCheck Print Ads PreCheck Print Ads 4839503707408 Chris Seay (website) Chris Seay (website) 4839231439408 SmartLink SmartLink 4838637569008 John Moore (TV) John Moore (TV) 4838611469008 Camp Ozark Camp Ozark 4838161209808 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837914242608 Trafficware (ADS) Trafficware (ADS) 4837901916208 Trafficware University Trafficware University 4837900238608 Crest Energy Partners Crest Energy Partners 4837874174608 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837873469008 First State Bank (Outdoor) First State Bank (Outdoor) 4837869995008 Reliant Energy Reliant Energy 4837865725408 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837863979408 First State Bank (print) First State Bank (print) 4837863158608 Newmark Homes (print) Newmark Homes (print) 4837862337808 MPR Technology MPR Technology 4837635336208 Make It Happen Now Make It Happen Now 4837632866608 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837625933008 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837623423808 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837615737808 Wildcat Golf Wildcat Golf 4837573805008 Swingpure Swingpure 4837573175008 Newmark Interactive Plans Newmark Interactive Plans 4837572210208 The Tanglewood (Identity) The Tanglewood (Identity) 4837571108608 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837570075408 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837567728208 Bambi & Vixen Bambi & Vixen 4837565251408 Sterling Municipal Library Sterling Municipal Library 4837558055008 Comanche Contractors Comanche Contractors 4837407971008 Deep Water Cay Deep Water Cay 4837407182608 Living Water International (website) Living Water International (website) 4837405533808 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837400274208 Pacific Strategic Investors Pacific Strategic Investors 4837399734208 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837398503008 Rejuvenon Rejuvenon 4837397732608 Lufkin Automation Lufkin Automation 4837396641808 Baker Nissan (Print) Baker Nissan (Print) 4837395626608 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837395014608 Castle Dental (TV) Castle Dental (TV) 4837394744608 Living Water International (branding) Living Water International (branding) 4837394327008 Camp Ozark GO! Camp Ozark GO! 4837391951008 Top Drawer Lingerie Top Drawer Lingerie 4837391695409 Hunting Art Prize Hunting Art Prize 4837390557809 H2O App H2O App 4837388145809 Reliant (HL&P) Reliant (HL&P) 4837388135009 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837387677809 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837386698609 Energy Images Energy Images 4837385996609 Cardeo Trade show Cardeo Trade show 4837384632209 DuPont Coatings (video) DuPont Coatings (video) 4837383984209 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837383059009 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837382659409 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837382018609 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837379649809 Kinder Morgan 3D Kinder Morgan 3D 4837379221409 Newmark Homes Newmark Homes 4837378627409 Speedrank Speedrank 4837362200609 Sugar Ray Dimeline Sugar Ray Dimeline 4837332900209 Enserv Branding Enserv Branding 4837331201009 DuPont Apply Innovation DuPont Apply Innovation 4837329933809 BP Interactive Kiosk BP Interactive Kiosk 4837329422609 MS 150 MS 150 4837326571409 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837325898209 Beauty Ideas Beauty Ideas 4837325351009 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837324735409 Masonry Systems Masonry Systems 4836941087009 AMP Brick & Stone AMP Brick & Stone 4836660945809 Brick Colorado Brick Colorado 4836638330609 Crimson Playground Crimson Playground 4836436903409 Sierra Fuels Sierra Fuels 4836318251009 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4836010595009 PreCheck (branding) PreCheck (branding) 4835427931409 First State Bank (Outdoor) First State Bank (Outdoor) 4835382960209 First State Bank (Outdoor) First State Bank (Outdoor) 4835146652609 PreCheck (branding) PreCheck (branding) 4835146317809 Texon (direct mail) Texon (direct mail) 4835145453809 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835144611409 Enserv Enserv 4833036300209 Coral Beach Club Coral Beach Club 4832294966609 San Jacinto College Foundation San Jacinto College Foundation 4831715730209 Howard Weil Howard Weil 4829814905009 Mason Creek Mason Creek 4829804781809 Masonry Systems (print) Masonry Systems (print) 4828567580609 Oakcreek Homes Oakcreek Homes 4828563109409 MIHN Records MIHN Records 4828557835409 Knowledge Systems Knowledge Systems 4828304463809 The High Lonesome Ranch The High Lonesome Ranch 4828244354609 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828244354609 Trafficware (ADS) Trafficware (ADS) 4820532092609 Going Up Going Up 4820528881409 DuPont Powder Coatings DuPont Powder Coatings 4820103350609 The Home Depot The Home Depot 4812140222609 Newmark Homes (website) Newmark Homes (website) 4811204931809 Crest Energy Partners Crest Energy Partners 4799968406609 Texon LP (website) Texon LP (website) 4799133656609 Questia Questia 4794007717409 AAF AAF 4792111428209 City City 4792111428209 Reedhycalog (NOV) Reedhycalog (NOV) 4790958027809 Evolve Capital Evolve Capital 4782893041409 Western Agency Western Agency 4782460595009 Perry Homes Perry Homes 4781321997809 Rejuvenon (Branding) Rejuvenon (Branding) 4781306179409 Baker Nissan (TV) Baker Nissan (TV) 4779786475409 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776425065409 Stage Coach Inn Stage Coach Inn 4773261176609 Stoney Way Village Stoney Way Village 4771669465409 PreCheck (Website) PreCheck (Website) 4724093971409 Genuine Brick Genuine Brick 4724093737409 Sneak Peek Homes Sneak Peek Homes 4724091807809 Hunting Energy Hunting Energy 4724089367009 Sureclose Animation Sureclose Animation 4724083005809 Living Water International (branding) Living Water International (branding) 4724073725009 Synchro Green Synchro Green 4724064174209 Villas Del Parque Villas Del Parque 4677426786209 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669465991009 Heartland Brick (Branding) Heartland Brick (Branding) 4667776579409 CRI Catalysts CRI Catalysts 4667149423409 First State Bank (Website) First State Bank (Website) 4659751970609 Spirit of America Spirit of America 4659751970609 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659751970609 Shell (SIMS) Shell (SIMS) 4611693853409 West Ten West Ten 4498169297009 Sugar Creek Kiosk Sugar Creek Kiosk 4497036891809 LawnGrips LawnGrips 4384647195809 Texon Butane Blending Texon Butane Blending 4271268576209 DuPont Lab Work Request App DuPont Lab Work Request App 4157741942609 Grand Haven Homes Grand Haven Homes 4148064041009 Make It Happen Now Make It Happen Now 4043743079009 American HomeStar American HomeStar 4043742265409 Stewart Star Stewart Star 3930215595809 Salient Partners Salient Partners 3930213795809 Mieko Mahi Mieko Mahi 3702851094209 Catscan Catscan 3589781718209 Villas Del Parque Villas Del Parque 3589316576609 One Minute Manicure One Minute Manicure 3588179642609 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588159288209

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Communications from the University of Houston and a PEC in machine learning from the Massachusetts Institute of Technology. His marketing perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences.

When he's not working he enjoys variety of outdoor sports. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.